About Square Switch
A square deal on Texas electricity.
Why we compare plans against your real usage.
I'm David Organ. My family has been in Texas our whole lives, and today I'm raising my own beautiful family here in Dallas.
My background is in finance, so when it came time to pick an electricity plan, I did what I'd do with any decision about money: I built a model. I ran every plan I could find through it, and I kept finding the same thing. Plans that looked cheap on the label had cliffs, bill credits you lose by using a little too much or too little, and fine print that made them cost more than they advertised.
The model worked for my family, and I realized it could help other Texans too. Square Switch takes the same approach: we compare plans against how your home actually uses power across a full year, not the three sample numbers on the label, and we spell out the catches in plain language.
Upload your billNo cliffs, no gimmicks. Just a square deal on your electricity.